Two-thirds of students say a school website is their most important source of information when deciding what and where to study. More than a third use a smartphone to look at your website. How good is your site, what would make it better, how does your site look on a mobile device, what does social media add to your strategy and what are the competition up to?
Data collection will take place in February/March 2015 with results from April 2015. Where possible data splits will be provided based on nationality, audience, sex and other metrics.
Part of the data collection for GenerationWeb is carried out through interactive focus groups held on the campuses of participating business schools. It is not a requirement for participating schools to host a research group. Those schools that do will have access to data on their students.
Help is requested with a room to host the research group and attract students to take part. All participating students in the focus group receive a fee for their help from CarringtonCrisp.