The Business of Branding

Are you different?  How do you stand out among more than 15,000 business schools worldwide?  Understand how your school and your competitors are positioned in the marketplace, why students, faculty, staff and recruiters choose your school and what it will take to build a distinctive brand.


When the survey runs?

Data collection takes place in September/October 2015 with results from November 2015.  Where possible data splits will be provided based on nationality, audience, sex and other metrics.

What you get from the study?

  • Prompted and unprompted awareness of your business school and its reputation
  • Preference for your school in a group of competitors
  • Values associated with your school
  • Reasons to recommend your school
  • How price impacts decision making?
  • Where to get the best return on your marketing spend?
  • What social media can do for your brand? 

Participating schools will benefit from two reports:

  • a global report examining best practice and market trends
  • a confidential local report based on responses from your school with recommendations to support your brand

What CarringtonCrisp will do?

  • Create and host an online survey, capturing data from respondents
  • Promote the study through social networks and other media.  Provide template emails and buttons for participating schools to help boost local response.
  • Project manage, providing support to participating schools
  • Analyse data and create reports

Who takes part in the survey?

  • Prospective undergraduates
  • Prospective postgraduates
  • Current undergraduates
  • Current postgraduates
  • Faculty
  • Professional staff
  • Recruiters

What you will need to do?

  • Identify up to 5 competitor schools for undergraduate programmes
  • Identify up to 5 competitor schools for postgraduate programmes
  • Promote the survey to current students, staff and recruiters