Tomorrow’s MBA

The MBA market is changing.  Full-time might be part-time, distance, online or hybrid.  Finance might be entrepreneurship, project management or ethics.  Learn what tomorrow’s MBAs want from your business school – what they want to study, the return they want from their fees and what help they want with future careers?


When the survey runs?

Data collection will take place in October/November 2015 with results from December 2015.  Where possible data splits will be provided based on nationality, sex, preferred delivery mode and other metrics.

What you get from the study?

  • How students want to study - full-time, part-time, distance, weekend, evening or online delivery?
  • Demographics of prospective MBAs – age, experience, qualifications, etc
  • Motivation for studying an MBA
  • The decision making process, including the role of rankings and accreditation, fees and alumni outcomes
  • What an ideal MBA programme looks like, including the most valued content
  • Interest in specialist MBAs
  • The role of career services
  • The role of technology 

Participating schools will benefit from two reports:

  • a global report examining best practice and market trends
  • a confidential local report based on responses from students considering your school 

Participating schools will benefit from two reports:

  • a global report examining best practice and market trends
  • a confidential local report based on responses from students considering your school

What CarringtonCrisp will do?

  • Create and host an online survey, capturing data from respondents
  • Promote the study through social networks and other media.  Provide template emails and buttons for participating schools to help boost local response to the survey.
  • Project manage, providing support to participating schools
  • Analyse data and create reports

What you will need to do?

  • Promote the survey to MBA enquirers